Now the company is basically bringing that same cohesive experience to Macs. But if you want something excessively polished, your best bet is usually Apple. Sure, Android offers a lot more variety and customization. The harmonious marriage between Apple's own hardware and software has always been the iPhone and iPad's biggest selling point. You can think of the M1 as a course correction: Now Apple has a way to genuinely innovate with every aspect of its Macs, right down to the design of its CPU. The TouchBar remains incredibly divisive the company stubbornly stuck with shallow, error-prone keyboards and the less said about the "trash can" Mac Pro, the better. It led to the introduction of the original MacBook Air in 2008 and the unibody MacBook Pro, notebooks which kicked off the ultraportable era and served as the new design standard for laptops.īut over the last decade, it's seemed like Apple has paid less attention to Macs as it focused all of its energy on the iPhone and iPad. The Intel partnership worked out well for Apple. All of a sudden, there wasn't that much separating Macs from Windows PCs (and because of that, we also got the ability to boot into Microsoft's OS with Boot Camp). In 2005, Apple embarked on a massive Mac platform shift away from Motorola CPUs to Intel's chips.
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